Why selecting the right agent is CRITICAL

Another property sold by DaileyHomeSales in under a week

Another property sold in under a week!

This property has 2 lessons behind it that we all can learn from when selling a home:
1. Staging (presentation & curb appeal) matters
2. Hiring the right agent is critical

This property was listed for sell with another agent back in February of 2014. After months of being on the market and only one offer to show for it (which didn’t work out), the sellers were getting discouraged feeling that their home may never sell. By the time they contacted me, this 2BR condo in La Mesa had been on the market for a total of 186 days (over 6 months). By this time, the wife was in her third trimester of pregnancy. They were a young family of 5 living in a 2 bedroom condo, with a baby on the way…..needless to say, they needed to sell FAST in order to make room for their newest addition.


As their new listing agent, I had to come up with a completely different marketing strategy in order to get this condo sold. I decided to take a risk and ask if the sellers would be willing to move out of their condo BEFORE it actually sold. I asked if they would be willing to move their personal belongings into a storage unit and leave only a few furniture pieces behind so my team could stage the home. I would then re-brand and re-market the condo with new professional real estate photos from Preview First photography so it would show like a brand new listing. Finally, I promised the sellers that if they went along with this plan, that I was confident I could get them an offer in 9 days. It was a major sacrifice for the sellers to do this, but in the end our plan worked! I was able to get them 3 offers in 7 days! Even better, I was able to negotiate up the purchase price to $295,000 which was even HIGHER than the previous agent before me had the condo listed on the market.

We closed escrow with the best of those 3 offers last week on Friday, just in time for the wife’s pregnancy due date. When it comes to selling your home, keep in mind that properly staging a home to sell and hiring the right agent to market your property are some of the most important elements to your selling strategy.

Call me with any of your real estate buying or selling needs.

David Dailey, Broker
Dailey Home Sales
(619) 928-2015 – Direct
CA BRE #: 01864030
With Big Block Realty

San Diego Dream House Giveaway
What You Didn’t Know

Each year, Ronald McDonald House Charities has raffled off a beautiful mansion somewhere in San Diego. I thought it would be interesting to analyze the details, market value, and lesser-known costs associated with winning one of these luxury estates. The mansion raffled off in 2012 is a great example to analyze. The official website for the 2012 Ronald McDonald San Diego Dream House Raffle stated that you could win a 2.2 million dollar home for the cost of a $150 raffle ticket. Only 37,000 raffle tickets will be sold with thousands of dollars worth of prizes to be won in addition to the grand prize luxury estate. The proceeds will benefit the Ronald McDonald House Charities of San Diego.

Being a real estate broker in San Diego, I was curious to know the answers to the following questions:

  1. Where exactly is the Dream House located?
  2. How much is the Dream House ACTUALLY worth?
  3. What costs are associated with winning this $2.2 million mansion?

After a few quick Google searches, I found very little data on the subject. So I decided to uncover the answers for myself and make my findings available to my readers.



The website and ads will not disclose the location of the home, but simply state that it’s in an “exclusive gated community.” After a little bit of research on the public county records, I was easily able to locate the address for the San Diego Dream House: 3284 Lone Hill Lane, Encinitas, CA 92024. The picturesque North County beach community of Encinitas, California could be your place of residence in exchange for a $150 raffle ticket. This home is a 5 bedroom, 5 bathroom sprawling estate with 4,575 square feet of living space on 2.25 acres (not 2.5 as advertised) with several other fantastic amenities. You can read more about the property details by clicking HERE.

But I wanted to know more than just the property’s location. In this current economy with its declining house values, I had my doubts about the home actually being worth $2.2 million. I wanted more information.



According to www.sdraffle.com, the official rules state “RMHC-SD makes no guarantee that the Grand Prize winner will be able to sell the House for the value of $2,200,000.” Unfortunately, this home is not worth $2.2 million. The current owner tried to sell the house last year in July for $2.2 million and it sat on the market for nearly 3 months without ever opening escrow (MLS #: 110042597). Eventually the listing was cancelled.

So what IS this home actually worth? To answer this question effectively, you must compare the Dream House with other homes in the same neighborhood that have sold recently. Ironically, the house located directly next door to the Dream House, at 3256 Lone Hill Lane, closed escrow for $1,840,000 on January 26th, 2012 (MLS #: 110041583). This home has only 4 bedrooms but is MUCH larger in overall square footage and lot size. The picture below illustrates the differences & similarities between the two properties quite nicely (you can click on the picture to enlarge the image):

All things considered, I would give the San Diego Dream House a fair market value of somewhere between $1.6 and $1.8 million.

Even if you were lucky enough to win the San Diego Dream House, you would practically have to take out a mortgage on the house just to pay the taxes. This led me to my final question.



According to www.sdraffle.com, the official rules state that “At the time of closing, all federal and state income taxes based on the value of the House, a value of $2,200,000, will be due from the Grand Prize winner.

This means that you will be paying income tax AND annual property tax on this multi-million dollar mansion if you won. The income taxes due will be based on your marginal tax rate because the value of the prize is on top of any income you’ve earned from employment and investments.

The costs associated with winning this home COULD include:

  • Income Tax (35% Marginal Tax Rate of $2.2M) = $770,000
  • Property tax on 2.2M @ 1.03929% = $22,864.38/yr   (1,905.36/mo)
  • HOA Fees = $900/yr   ($75/mo)
  • Average Utilities Estimate = $9600/yr  ($800/mo)*
  • Average Water/Sewer/Trash Estimate = $1200/yr   ($100/mo)
  • Homeowners Insurance Estimate = $2800/yr   ($235/mo)**
  • Landscaping & Maintenance = ???
  • New furnishings = ???

The GRAND TOTAL of all estimated expenses for owning the Ronald McDonald San Diego Dream House in the first 12 months could be a whopping $807,364.38!!!

If the Grand Prize winner chooses NOT to take title to this beautiful Encinitas estate, then he/she would have the option to select the alternate award of a $1,500,000 annuity or a one-time cash payment of $1,100,000. All appropriate and required federal and state taxes will be withheld by RMHC-SD in accordance with federal and state law. At least 34,000 (out of the 37,000) raffle tickets must be sold for someone to win the Grand Prize Dream House. In the past, a dream home has been eligible three times, and only one winner has chosen the house over the alternative cash prize.

Bottom line is this: I am a huge supporter of non-profit organizations and raising money for good causes. I also feel, as a real estate broker, that it’s very important for the public to be educated about issues surrounding home ownership before signing the dotted line. So if you happen to be reading this article, and you actually win the Grand Prize Dream House (assuming you don’t have an extra $800,000 sitting in your bank account), my suggestion to you would be……….. JUST TAKE THE MONEY.


*Figure provided by SDG&E based on the average annual usage
**Figure provided by Mike Clinkenbeard with Farmers Insurance


Most Expensive Home Sold in San Diego in 2011

9826 La Jolla Farms Wy, La Jolla CA 92037.

You can view this beautiful beachfront San Diego mansion in Visa Black Card’s latest 2-minute commercial advertisement:

Well, the results are in! In 2010, the big winner for the most expensive home sold in San Diego went to a beach front mansion in Coronado for $10.5 million. For 2011, La Jolla wins the crown. After a tough year for our nation’s economy and the real estate market, there are still those with enough money to pay $14.1 million IN CASH for a breathtaking mansion overlooking the bluffs in Torrey Pines (La Jolla). The big winner for “THE MOST EXPENSIVE HOME SOLD IN SAN DIEGO IN 2011″ goes to 9826 La Jolla Farms Wy, La Jolla CA 92037.


This soaring custom designed cliff side manor boasts 7 bedrooms, 8 bathrooms and over 11,000 square feet of living space. With unobstructed ocean views, an infinity pool, private access to Blacks Beach, an 8-car garage, and a 2nd level guest home, the asking price started out at $19,388,000. After six months, and one bankruptcy court auction later, it finally sold for a whopping $14,097,000 making it the most expensive home sold in San Diego County in 2011. The buyer was “9826 Lfrca LLC” a corporation based out of Palm Beach, Florida who paid cash for the property. The commission for the listing agent on this deal alone was around $280,000.


Click on the following link to view more photos of the property: http://idx243281.fusionmls.sandicor.com/?r=1859402032&id=3139353330393032.413. When the new window appears in your browser, click on the link that says “more details” to learn some of the details of this transaction.